Framework that Creates a Narrative

The framework is based on structure used in the art history classroom, which includes subject, place, material, influence, style, function and context; that all combine to create a story. This story should strive to be transparent, evocative and direct. It can be achieved in varying detail or length according to amount of information, audience and purpose. It can also be applied to a variety of media choices (print, branding, advertising…) that creates a solid unified communication package. It is through this framework that we can develop questions for interviews, select text that can be emphasized, generate imagery that is meaningful and ultimately create a narrative.

Iconography for this research presentation.